Commerzbank DTC Sofia: A Case Study on Employee Retention and Growing from 3 to 600 People in Three Years
In just three years, Commerzbank DTC Sofia has transformed from a small team of three people into a workforce of 600. This expansion, as discussed with The Recursive, stands out in the IT landscape in Bulgaria, not for its scale alone but for the approach behind it. The company’s sustainable growth has been driven by a strong focus on employee retention and satisfaction, rather than a pure hiring spree.
The following case study will explore the specific strategies and practices that Commerzbank DTC Sofia implemented to achieve this growth. It will examine the role of leadership, the experiences of employees, and the various initiatives that contribute to building a workplace culture that values and nurtures its staff.
Sources: Therecursive