According to the United Nations, about 385,000 babies are born each day. This means that around the same number of women are out there wondering how they should best take care of themselves and their new-born(s), during and after the pregnancy. 

Witnessing many such journeys and realizing that humans are not enough to help women through maternity, Natallia Miranchuk created a solution that brings technology into play, being able to be there for moms 24/7. 

In only one year and a half, Natallia and her team of 10 managed to impact the lives of many women, win many awards, including the Reflect X competition in Cyprus and raise €1M from angel investors. 

In this article, we sit down with Natallia Miranchuk to delve into the key moments that have propelled Soula, a virtual assistant for maternity, to its current standing. 

Supporting Women through Maternity

 Working with projects for female wellbeing, Natallia has been around soon to be and new moms for more than 17 years now. “I held 3,500 babies in my hands. I started working as an assistant for a maternity photographer. To make sure the mom and the baby feels comfortable, I had to work as a doula for the family and support the mom with breastfeeding, sleeping and other tasks. Then I worked on big social projects together with the United Nations Population Fund and the World Health Organization,” she explains. 

Recognizing the limitations of traditional support systems for new mothers, Natallia realized the pressing need for a solution that could offer constant guidance and assistance.

“We saw that for new moms, it’s not enough to have their OB or doula. They need someone to answer their questions constantly. Women are twice as likely as men to suffer from burnout and depression because of combining maternity with a job. Seeing these facts, I started to put together the team and work on a solution that can provide the informational and psychological support women need through maternity.” 

Sources: TheRecursive